Thursday, April 28, 2016

SAVE THE NWFL

Super Falcons: Africa's Best
On Tuesday, my timeline on twitter was flooded with the hashtag #savetheNWFL (Nigeria Women Football League in case you are wondering).A brilliant way to highlight the deficiencies that had stalled the growth of the league in Nigeria. As much as the women national team, the super falcons has won the Africa Women championship a record of 9 times, appeared in the Olympic games and 7 times in the world cup, the state of the league has been in shambles. Loads of teams are viable, they can t pay salaries of pay salaries of their players and then honouring matches is even out of the questions. Most of the clubs are government owned and the economic crunch makes it almost impossible to properly fund the clubs. Even the ones owned by private individuals look more concerned about how to make money out of selling their best players than really providing for the club.

The major reason we are where we are is simple: a lack of funds. A lot of my female colleagues and even administrations I have spoken to have called for an independent body to run to  women’s  league just like the league management company does for the male counterpart. And the belief is that the independent body to run to the women’s league. But here’s the hard truth: the LMC came into existence in the first place because there was no money in the league and not the other way round. Don’t get me wrong, the
Women Teams In Action
LMC has in the last couple of years helped in expanding the scope of the men’s league financially culminating of course with Tuesday’s signing of an MOU with the Spanish La-Liga . But the independent management company set up by the Nigeria football Federation which metamorphosed into the LMC was set up in the first place as a result of imbroglio on how to deal with sponsorship funds from former sponsors, Globacom. So in essence, it might be a bit of an illusion to just think an independent body will help attract funds or sponsorship to the league.

But an independent body sure look like it is needed to properly structure the women league. A situation where the club owners say one thing and do another doesn’t bode well for the development of the league. Last week, the congress of the NWFL took place and certain teams who were supposed to be relegated have now been brought back to be part of a new league season. Some teams are already crying foul and saying this is anomaly. Question then, is how do you expect would-be sponsors to take you serious when there is a serious organizational problem?

More so, it’s time to start the hard question. Reportedly, FIFA gives 1 million dollars t its members associations yearly since 2000. About 10 percent of that fund is supposed to be women football development, this is 2016, and so simple arithmetic suggests 1.6 million dollars should have been sunk into women football development. The state of
Dejected Faces? 
women football in the country doesn’t look like one that has had 1.6 million dollars injected into it. I’ve seen a lot of women journalists come out on social media to vent their anger. Some have even accused their male counterparts of not doing enough for women game almost turning it into a feminism war. Point is this ain't a gender battle. It’s time all of us, women journalist included, ask the hard truth about where the supposed grant for women football development goes to.


It’s high time we all did what is right and like Tuesdays hashtag #SaveTheNWFL.


-This piece first appeared as a column Sixth Sense on Port Harcourt based newspaper Independent Monitor on Thursday April 28th 2016.

CREDITS
Super Falcons Pic courtesy www.olisa.tv
Women In Action Pic courtesy www.allnigeriasoccer.com
Dejected Look Pic courtesy www.nairaland.com

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